Hi there! I’m Ross Morsali – the creator behind Search & Filter, and I’m a WordPress developer at heart. I’m also a technology geek, a music lover, and not someone who thought they’d end up talking about things like business strategy (though here we are!).
10 Years ago I started Search & Filter as a side project – and it has turned into a huge success! Turns out people really want a better way to search and filter content on their WordPress sites.

What We Do
At Search & Filter, we’re obsessed with making your life easier. We build fast, simple and powerful search and filtering tools for WordPress. Whether you’re a developer looking to streamline your workflow, or a business owner wanting to offer a better user experience, we’ve got your back. We’ve been at this for over a decade, and it feels like there is still so much more to come.

What Makes Us Different
We keep things simple. We’re focused on solving real problems and not creating unnecessary complexity. We take pride in our speed, flexibility, and most importantly, the support we offer.
We’ve been lucky to work with over 50,000 happy users, and we’re committed to continuing that by offering the best experience possible – whether you’re just getting started or you’re a WordPress pro.
Our Philosophy
We believe in keeping things human. We want you to feel like you’re talking to a person, not a company. We’re always listening to feedback, constantly improving our product, and finding new ways to help you succeed.
Search & Filter continues to grow, evolve, and push the limits of what search and filtering can do in WordPress.
And we wouldn’t be here without you, our customers, partners and the WordPress community – thank you!
Let’s Build Something Great Together
If you’re ready to take your WordPress site to the next level, we’d love to help. Whether it’s simple or complex, Search & Filter has a solution that’ll work for you.
A Little More About Me
As a developer and business owner, I spend my time doing two things: improving my code and growing the business. When I’m not coding or working on Search & Filter, I’m probably listening to music (I’m a bit of a music geek), diving in to new tech, or just enjoying life and learning on along the way.
You can check out my personal blog where I occasionally share WordPress development tips & tricks.
Thanks for stopping by – I hope we get the chance to work together!